PowerPoint Presentation
Project info:
Business Intelligence via Social Media was presented by Nathaniel Hansen, CEO of TheSoclializers at the Boussias Social Media Conference – Athens, Greece on March 22, 2011.
Music (added only for this demo):
Outlands – Daft Punk – TRON: Legacy, Original Motion Picture Soundtrack
“Swap” transitions were also added only for this video demo.
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Slide 1 – Opening
Digital mosaic that resembles the traditional ancient Greek mosaics.
Slide 2 – The different levels of sophistication
Three Greek columns representing each business level – small, medium, and enterprise.
Slide 3 – Growth means change and risk
A cylindric bar chart representing growth and change – from stone, to polished stone, to wood, to metals. Spartan helmet represents taking risks.
Slide 4 – New Technologies
Photoshop manipulation: statue of Alexander The Great with electronic circuits and digital chart in the background.
Slide 5 – Social Analytics
Real ancient Greek mosaic with Adobe Illustrator art on top.
Slide 6 – Amplifying your message through key influencers
Ancient Greek scene engraved on marble to represent people exchanging information and passing on a message.
Slide 7 – The Evolution of Social Analytics
The colored squares from slide 5 merge with a color prism to represent the evolution of social media data collection and organization. The prism, also designed in Illustrator, was used in reference to Brian Solis’ “Conversation Prism”.
Slide 8 – A new breed of local business intelligence
Photoshop manipulation: Statue of Poseidon with digital brain.
Slide 9 – Local Analysis
Chart and traditional Greek mosaic pattern with the colors of the national Greek flag to highlight the importance of recognizing local talents in social media.
Slide 10 – Actions that can be measured
Bronze statue of Discobolus.
Slide 11 – Infographics
Colored Greek mosaic resembling an infographic in the background.
Slides 12, 13, 14 – Infographics
Close-ups of Brian Solis’ infographics.
Slide 15 – Consumer-centric marketing campaign
Ancient theater in Epidaurus, Greece representing the marketer that steps down into the crowd instead of looking down on everyone.
Slide 16 – Have real conversations via social media
Real wall mosaic with Adobe Illustrator collage of vector social media icons.
Slide 17 – Interest-graph
Statue of Artemis looking at chart with granite textures – “find out what interests people in your community right now.”
Slide 18 – “The human is still the last mile”
Photoshop manipulation: Greek statue and female model combined.
Slide 19 – Peter Economides quote
Greek architecture.
Slide 20 – Closing
Same digital mosaic from opening slide.